Tsai-hsin Chu, Wei-Hsin Chu, Yen-Hsien Lee. Why Do People Donate for Live Streaming? Examining the S-O-R Process of Sponsors in the Live Streaming Context. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 259-273, Springer, 2023. [doi]
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