The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention

Wujin Chu, Beomjoon Choi, Mee Ryoung Song. The Role of On-line Retailer Brand and Infomediary Reputation in Increasing Consumer Purchase Intention. Int. J. Electronic Commerce, 9(3):115-127, 2005. [doi]

Abstract

Abstract is missing.