A case study of behavior-driven conjoint analysis on Yahoo!: front page today module - researchr publication authors

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Wei Chu, Seung-Taek Park, Todd Beaupre, Nitin Motgi, Amit Phadke, Seinjuti Chakraborty, Joe Zachariah. A case study of behavior-driven conjoint analysis on Yahoo!: front page today module. In John F. Elder IV, Françoise Fogelman-Soulié, Peter Flach, Mohammed Zaki, editors, Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009. pages 1097-1104, ACM, 2009. [doi]

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