Wei Chu, Seung-Taek Park, Todd Beaupre, Nitin Motgi, Amit Phadke, Seinjuti Chakraborty, Joe Zachariah. A case study of behavior-driven conjoint analysis on Yahoo!: front page today module. In John F. Elder IV, Françoise Fogelman-Soulié, Peter Flach, Mohammed Zaki, editors, Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009. pages 1097-1104, ACM, 2009. [doi]
@inproceedings{ChuPBMPCZ09,
title = {A case study of behavior-driven conjoint analysis on Yahoo!: front page today module},
author = {Wei Chu and Seung-Taek Park and Todd Beaupre and Nitin Motgi and Amit Phadke and Seinjuti Chakraborty and Joe Zachariah},
year = {2009},
doi = {10.1145/1557019.1557138},
url = {http://doi.acm.org/10.1145/1557019.1557138},
tags = {case study, analysis},
researchr = {https://researchr.org/publication/ChuPBMPCZ09},
cites = {0},
citedby = {0},
pages = {1097-1104},
booktitle = {Proceedings of the 15th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Paris, France, June 28 - July 1, 2009},
editor = {John F. Elder IV and Françoise Fogelman-Soulié and Peter Flach and Mohammed Zaki},
publisher = {ACM},
isbn = {978-1-60558-495-9},
}