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A Case Study of E-commerce Brand Evolution Based on OEM-ODM-OBM Path

Zhipeng Chu, Mengxuan Zhou, Rumeng Zhang. A Case Study of E-commerce Brand Evolution Based on OEM-ODM-OBM Path. In Gavriel Salvendy, June Wei, editors, Design, Operation and Evaluation of Mobile Communications - 4th International Conference, MOBILE 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings. Volume 14052 of Lecture Notes in Computer Science, pages 243-252, Springer, 2023. [doi]

Authors

Zhipeng Chu

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Mengxuan Zhou

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Rumeng Zhang

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