Zhipeng Chu, Mengxuan Zhou, Rumeng Zhang. A Case Study of E-commerce Brand Evolution Based on OEM-ODM-OBM Path. In Gavriel Salvendy, June Wei, editors, Design, Operation and Evaluation of Mobile Communications - 4th International Conference, MOBILE 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings. Volume 14052 of Lecture Notes in Computer Science, pages 243-252, Springer, 2023. [doi]
@inproceedings{ChuZZ23,
title = {A Case Study of E-commerce Brand Evolution Based on OEM-ODM-OBM Path},
author = {Zhipeng Chu and Mengxuan Zhou and Rumeng Zhang},
year = {2023},
doi = {10.1007/978-3-031-35921-7_16},
url = {https://doi.org/10.1007/978-3-031-35921-7_16},
researchr = {https://researchr.org/publication/ChuZZ23},
cites = {0},
citedby = {0},
pages = {243-252},
booktitle = {Design, Operation and Evaluation of Mobile Communications - 4th International Conference, MOBILE 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings},
editor = {Gavriel Salvendy and June Wei},
volume = {14052},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-031-35921-7},
}