Doug J. Chung. The Dynamic Advertising Effect of Collegiate Athletics. Marketing Science, 32(5):679-698, 2013. [doi]
@article{Chung13-11,
title = {The Dynamic Advertising Effect of Collegiate Athletics},
author = {Doug J. Chung},
year = {2013},
doi = {10.1287/mksc.2013.0795},
url = {http://dx.doi.org/10.1287/mksc.2013.0795},
researchr = {https://researchr.org/publication/Chung13-11},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {5},
pages = {679-698},
}