Customer Attitude from Social Media, Customer Satisfaction Index, and Firm Value

Sunghun Chung, Animesh Animesh, Kunsoo Han. Customer Attitude from Social Media, Customer Satisfaction Index, and Firm Value. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]

Abstract

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