Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault. Firm's Social Media Efforts, Consumer Behavior, and Firm Performance. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
Abstract is missing.