Do Social Media Efforts Matter for a Firm's Bottom Line? Evidence from Facebook - researchr publication authors

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Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault. Do Social Media Efforts Matter for a Firm's Bottom Line? Evidence from Facebook. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 151, 2015. [doi]

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