Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault. Do Social Media Efforts Matter for a Firm's Bottom Line? Evidence from Facebook. In Atreyi Kankanhalli, Andrew Burton-Jones, Thompson S. H. Teo, editors, 19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015. pages 151, 2015. [doi]
@inproceedings{ChungAHP15-0,
title = {Do Social Media Efforts Matter for a Firm's Bottom Line? Evidence from Facebook},
author = {Sunghun Chung and Animesh Animesh and Kunsoo Han and Alain Pinsonneault},
year = {2015},
url = {http://aisel.aisnet.org/pacis2015/151},
researchr = {https://researchr.org/publication/ChungAHP15-0},
cites = {0},
citedby = {0},
pages = {151},
booktitle = {19th Pacific Asia Conference on Information Systems, PACIS 2015, Singapore, July 5-9, 2015},
editor = {Atreyi Kankanhalli and Andrew Burton-Jones and Thompson S. H. Teo},
}