Siyoung Chung, Hichang Cho. Parasocial relationship via reality TV and social media: its implications for celebrity endorsement. In Patrick Olivier, Peter C. Wright, Tom Bartindale, Marianna Obrist, Pablo César, Santosh Basapur, editors, ACM International Conference on Interactive Experiences for TV and Online Video, TVX '14, Newcastle Upon Tyne, United Kingdom, June 25-27, 2014. pages 47-54, ACM, 2014. [doi]
Abstract is missing.