Understanding the Impact of Restaurants' Initial Online Reputation on Subsequent Online Reputation: Focusing on Source and Message Credibilities

Nuree Chung, Namho Chung, Sung-Byung Yang. Understanding the Impact of Restaurants' Initial Online Reputation on Subsequent Online Reputation: Focusing on Source and Message Credibilities. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 309, 2018. [doi]

Abstract

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