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Tourists' Attachment Processes and Behavioral Changes in Social Media: Persuasion and Reference Group Influence Perspective

Namho Chung, Heejeong Han, Chulmo Koo. Tourists' Attachment Processes and Behavioral Changes in Social Media: Persuasion and Reference Group Influence Perspective. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 79, 2013. [doi]

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