The Impact Of Booth Recommendation System On Exhibition Attendees' Unplanned Visit Behavior: An Extrinsic-Intrinsic Dichotomy Perspective

Namho Chung, Chulmo Koo, Jae Kyeong Kim. The Impact Of Booth Recommendation System On Exhibition Attendees' Unplanned Visit Behavior: An Extrinsic-Intrinsic Dichotomy Perspective. In Shan L. Pan, Tru H. Cao, editors, 16th Pacific Asia Conference on Information Systems, PACIS 2012, Ho Chi Minh City, Vietnam, 11-15 July 2012. pages 98, 2012. [doi]

Abstract

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