Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions

Sungwon Chung, Sun-Young Lee. Visual CSR Messages and the Effects of Emotional Valence and Arousal on Perceived CSR Motives, Attitude, and Behavioral Intentions. Communication Research, 46(7):926-947, 2019. [doi]

Abstract

Abstract is missing.