Which Is More Important in Online Review Usefulness, Heuristic or Systematic Cue?

Hee Chung Chung, Hyunae Lee, Chulmo Koo, Namho Chung. Which Is More Important in Online Review Usefulness, Heuristic or Systematic Cue?. In Roland Schegg, Brigitte Stangl, editors, Information and Communication Technologies in Tourism 2017, ENTER 2017, Proceedings of the International Conference in Rome, Italy, January 24-26, 2017. pages 581-594, Springer, 2017. [doi]

Abstract

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