Relationship Development Process in Brand Community: From the consumer-consumer-company triad perspective

Miri Chung, Seung-Kyoon Shin. Relationship Development Process in Brand Community: From the consumer-consumer-company triad perspective. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]

Abstract

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