Investigating the Product Impulsive Buying in Tourism Mobile Commerce

Namho Chung, Taehyee Um. Investigating the Product Impulsive Buying in Tourism Mobile Commerce. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 141, 2019. [doi]

Abstract

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