Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda

Douglas Cirqueira, Markus Hofer, Dietmar Nedbal, Markus Helfert, Marija Bezbradica. Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda. In Michelangelo Ceci, Corrado Loglisci, Giuseppe Manco 0001, Elio Masciari, Zbigniew W. Ras, editors, New Frontiers in Mining Complex Patterns - 8th International Workshop, NFMCP 2019, Held in Conjunction with ECML-PKDD 2019, - Würzburg, Germany, September 16, 2019, Revised Selected Papers. Volume 11948 of Lecture Notes in Computer Science, pages 119-136, Springer, 2019. [doi]

Abstract

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