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Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior

Eric K. Clemons. Resonance Marketing in the Age of the Truly Informed Consumer: Changes in Corporate Strategy Resulting from Changes in Customer Behavior. In 41st Hawaii International International Conference on Systems Science (HICSS-41 2008), Proceedings, 7-10 January 2008, Waikoloa, Big Island, HI, USA. pages 384, IEEE Computer Society, 2008. [doi]

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