Best of Both Worlds Ad Contracts: Guaranteed Allocation and Price with Programmatic Efficiency

Maxime C. Cohen, Antoine Désir, Nitish Korula, Balasubramanian Sivan. Best of Both Worlds Ad Contracts: Guaranteed Allocation and Price with Programmatic Efficiency. Management Science, 69(7):4027-4050, July 2023. [doi]

Abstract

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