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Optimizing Ad Refresh In Mobile App Advertising

Florin Constantin, Christopher Harris, Samuel Ieong, Aranyak Mehta, Xi Tan. Optimizing Ad Refresh In Mobile App Advertising. In Pierre-Antoine Champin, Fabien L. Gandon, Mounia Lalmas, Panagiotis G. Ipeirotis, editors, Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018. pages 1399-1408, ACM, 2018. [doi]

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