Anne T. Coughlan, Greg Shaffer. Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment. Marketing Science, 28(3):580-588, 2009. [doi]
@article{CoughlanS09,
title = {Research Note - Price-Matching Guarantees, Retail Competition, and Product-Line Assortment},
author = {Anne T. Coughlan and Greg Shaffer},
year = {2009},
doi = {10.1287/mksc.1080.0404},
url = {http://dx.doi.org/10.1287/mksc.1080.0404},
tags = {product line},
researchr = {https://researchr.org/publication/CoughlanS09},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {3},
pages = {580-588},
}