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Disentangling the drivers of brand benefits: Evidence from social media marketing of two cosmetics companies

Constantinos K. Coursaris, Wietske van Osch. Disentangling the drivers of brand benefits: Evidence from social media marketing of two cosmetics companies. In 2016 International Conference on Telecommunications and Multimedia, TEMU 2016, Heraklion, Crete, Greece, July 25-27, 2016. pages 1-6, IEEE, 2016. [doi]

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