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Addressing Common Method Variance: Guidelines for Survey Research on Information Technology, Operations, and Supply Chain Management

Christopher W. Craighead, David J. Ketchen Jr., Kaitlin S. Dunn, G. G. Hult. Addressing Common Method Variance: Guidelines for Survey Research on Information Technology, Operations, and Supply Chain Management. IEEE Trans. Engineering Management, 58(3):578-588, 2011. [doi]

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