Henriette Cramer. Effects of Ad Quality & Content-Relevance on Perceived Content Quality. In Bo Begole, Jinwoo Kim, Kori Inkpen, Woontack Woo, editors, Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, CHI 2015, Seoul, Republic of Korea, April 18-23, 2015. pages 2231-2234, ACM, 2015. [doi]
Abstract is missing.