Pseudo-Relationships - The use of Mass Customized Techniques in Personalized Service: A case study of Entertainment Coordinators

Anne P. Crick. Pseudo-Relationships - The use of Mass Customized Techniques in Personalized Service: A case study of Entertainment Coordinators. In Ralf Reichwald, Mitchell M. Tseng, Frank T. Piller, editors, Proceedings of the 2nd Interdisciplinary World Congress on Mass Customization and Personalization, MCPC 2003, Munich, Germany, October 6-8, 2003. Technical University Munich, 2003.

Abstract

Abstract is missing.