Predicting Customer Online Shopping Adoption - an Evaluation of Data Mining and Market Modelling Approaches

Sven F. Crone, Didier Soopramanien. Predicting Customer Online Shopping Adoption - an Evaluation of Data Mining and Market Modelling Approaches. In Hamid R. Arabnia, Anthony Scime, editors, Proceedings of The 2005 International Conference on Data Mining, DMIN 2005, Las Vegas, Nevada, USA, June 20-23, 2005. pages 215-221, CSREA Press, 2005.

Abstract

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