Jorge Cruz-Cárdenas, Ekaterina Zabelina, Olga Deyneka, Carlos Ramos-Galarza. Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. In Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho, editors, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, July 25-29, 2021, USA. Volume 260 of Lecture Notes in Networks and Systems, pages 878-884, Springer, 2021. [doi]
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