New Product Diffusion: The Role of Sentiment Content - researchr publication authors

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Tung Cu, Helmut Schneider, James Van Scotter. New Product Diffusion: The Role of Sentiment Content. In Allison Morgan, Jeria L. Quesenberry, Sven Laumer, Christina N. Outlay, editors, Proceedings of the 2016 ACM SIGMIS Conference on Computers and People Research, SIGMIS-CPR 2016, Alexandria, Virginia, USA, June 2-4, 2016. pages 149-155, ACM, 2016. [doi]

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