Empirical Study of the Motivations of E-WOM Spreading on Online feedback System in China

Jinhong Cui, Lingyun Wang, Haiqi Feng, Yue Teng. Empirical Study of the Motivations of E-WOM Spreading on Online feedback System in China. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 251, 2014. [doi]

Authors

Jinhong Cui

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Lingyun Wang

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Haiqi Feng

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Yue Teng

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