Zhiqin Cui, Fei Wang, Ying Wang, Jing Zhao. How Digital Content Marketing of E-commerce Retailers Influence Their Sales Performance? An Empirical Study from the Integrated Marketing Perspective. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 41, Association for Information Systems, 2022. [doi]
Abstract is missing.