Value co-creation with customers through design toolkits: the importance of preference fit and psychological ownership

Tingru Cui, Hua Ye, Hock-Hai Teo. Value co-creation with customers through design toolkits: the importance of preference fit and psychological ownership. In Virpi Kristiina Tuunainen, Matti Rossi, Joe Nandhakumar, editors, 19th European Conference on Information Systems, ECIS 2011, Helsinki, Finland, June 9-11, 2011. pages 193, 2011. [doi]

Abstract

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