Data Warehouse Design to Support Customer Relationship Management Analyses - researchr publication authors

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Colleen Cunningham, Il-Yeol Song, Peter P. Chen. Data Warehouse Design to Support Customer Relationship Management Analyses. In John Erickson, editor, Database Technologies: Concepts, Methodologies, Tools, and Applications (4 Volumes). pages 702-724, IGI Global, 2009. [doi]

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