Colleen Cunningham, Il-Yeol Song, Peter P. Chen. Data Warehouse Design to Support Customer Relationship Management Analyses. In John Erickson, editor, Database Technologies: Concepts, Methodologies, Tools, and Applications (4 Volumes). pages 702-724, IGI Global, 2009. [doi]
@incollection{CunninghamSC09,
title = {Data Warehouse Design to Support Customer Relationship Management Analyses},
author = {Colleen Cunningham and Il-Yeol Song and Peter P. Chen},
year = {2009},
url = {http://www.igi-global.com/Bookstore/Chapter.aspx?TitleId=7939},
tags = {design},
researchr = {https://researchr.org/publication/CunninghamSC09},
cites = {0},
citedby = {0},
pages = {702-724},
booktitle = {Database Technologies: Concepts, Methodologies, Tools, and Applications (4 Volumes)},
editor = {John Erickson},
publisher = {IGI Global},
isbn = {9781605660585},
}