Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing

Dam Tri Cuong. Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing. In Proceedings of the 14th International Conference on E-business, Management and Economics, ICEME 2023, Beijing, China, July 21-23, 2023. pages 57-62, ACM, 2023. [doi]

Abstract

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