Semantically-Enabled Optimization of Digital Marketing Campaigns

Vincenzo Cutrona, Flavio De Paoli, Aljaz Kosmerlj, Nikolay Nikolov, Matteo Palmonari, Fernando Perales, Dumitru Roman. Semantically-Enabled Optimization of Digital Marketing Campaigns. In Chiara Ghidini, Olaf Hartig, Maria Maleshkova, Vojtech Svátek, Isabel F. Cruz, Aidan Hogan, Jie Song, Maxime Lefrançois, Fabien Gandon, editors, The Semantic Web - ISWC 2019 - 18th International Semantic Web Conference, Auckland, New Zealand, October 26-30, 2019, Proceedings, Part II. Volume 11779 of Lecture Notes in Computer Science, pages 345-362, Springer, 2019. [doi]

Abstract

Abstract is missing.