The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing

Kristien Daems, Patrick De Pelsmacker, Ingrid Moons. The effect of ad integration and interactivity on young teenagers' memory, brand attitude and personal data sharing. Computers in Human Behavior, 99:245-259, 2019. [doi]

Authors

Kristien Daems

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Patrick De Pelsmacker

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Ingrid Moons

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