Weijia (Daisy) Dai, Hyunjin Kim, Michael Luca. Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment. Marketing Science, 42(3):429-439, May 2023. [doi]
@article{DaiKL23,
title = {Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment},
author = {Weijia (Daisy) Dai and Hyunjin Kim and Michael Luca},
year = {2023},
month = {May},
doi = {10.1287/mksc.2023.1436},
url = {https://doi.org/10.1287/mksc.2023.1436},
researchr = {https://researchr.org/publication/DaiKL23},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {3},
pages = {429-439},
}