Jianping Dai, Pengyun Zhou. The Influence of Platforms and Anchors on Consumers' Continuous Participation in The Context of E-commerce Live Broadcast: Empirical Evidence of Textile and Garment Products. In 13th International Conference on E-business, Management and Economics, ICEME 2022, Beijing, China, July 16-18, 2022. pages 37-44, ACM, 2022. [doi]
Abstract is missing.