Brian Dalessandro, Rod Hook, Claudia Perlich, Foster J. Provost. Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies. Big Data, 3(2):90-102, 2015. [doi]
@article{DalessandroHPP15,
title = {Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies},
author = {Brian Dalessandro and Rod Hook and Claudia Perlich and Foster J. Provost},
year = {2015},
doi = {10.1089/big.2015.0006},
url = {https://doi.org/10.1089/big.2015.0006},
researchr = {https://researchr.org/publication/DalessandroHPP15},
cites = {0},
citedby = {0},
journal = {Big Data},
volume = {3},
number = {2},
pages = {90-102},
}