The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram

Randy Danniswara, Puspa Indahati Sandhyaduhita, Qorib Munajat. The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram. IRMJ, 30(2):23-43, 2017. [doi]

@article{DanniswaraSM17,
  title = {The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram},
  author = {Randy Danniswara and Puspa Indahati Sandhyaduhita and Qorib Munajat},
  year = {2017},
  doi = {10.4018/IRMJ.2017040102},
  url = {http://dx.doi.org/10.4018/IRMJ.2017040102},
  researchr = {https://researchr.org/publication/DanniswaraSM17},
  cites = {0},
  citedby = {0},
  journal = {IRMJ},
  volume = {30},
  number = {2},
  pages = {23-43},
}