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The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram

Randy Danniswara, Puspa Indahati Sandhyaduhita, Qorib Munajat. The Impact of EWOM Referral, Celebrity Endorsement, and Information Quality on Purchase Decision: A Case of Instagram. IRMJ, 30(2):23-43, 2017. [doi]

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