The Influence of Technology-Related, Market-Related, and Standards-Related Strategic Signaling During a Standards War

Viet Dao, Robert Zmud. The Influence of Technology-Related, Market-Related, and Standards-Related Strategic Signaling During a Standards War. IEEE Trans. Engineering Management, 62(3):300-310, 2015. [doi]

Authors

Viet Dao

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Robert Zmud

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