Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study

Ganesh Dash, Bikramjit Rishi, Syed Akmal, Justin Paul, Debarun Chakraborty. Digitization, Marketing 4.0, and Repurchase Intention in E-Tail: A Cross-National Study. JGIM, 31(1):1-24, 2023. [doi]

Abstract

Abstract is missing.