Kushal S. Dave. Computational advertising: leveraging user interaction & contextual factors for improved ad relevance & targeting. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 757-758, ACM, 2012. [doi]
Abstract is missing.