Kushal S. Dave, Vasudeva Varma. Learning the click-through rate for rare/new ads from similar ads. In Fabio Crestani, Stéphane Marchand-Maillet, Hsin-Hsi Chen, Efthimis N. Efthimiadis, Jacques Savoy, editors, Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010. pages 897-898, ACM, 2010. [doi]
@inproceedings{DaveV10, title = {Learning the click-through rate for rare/new ads from similar ads}, author = {Kushal S. Dave and Vasudeva Varma}, year = {2010}, doi = {10.1145/1835449.1835671}, url = {http://doi.acm.org/10.1145/1835449.1835671}, researchr = {https://researchr.org/publication/DaveV10}, cites = {0}, citedby = {0}, pages = {897-898}, booktitle = {Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010}, editor = {Fabio Crestani and Stéphane Marchand-Maillet and Hsin-Hsi Chen and Efthimis N. Efthimiadis and Jacques Savoy}, publisher = {ACM}, isbn = {978-1-4503-0153-4}, }