An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales

Alanah Davis, Deepak Khazanchi. An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales. Electronic Markets, 18(2):130-141, 2008. [doi]

Authors

Alanah Davis

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Deepak Khazanchi

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