Alanah Davis, Deepak Khazanchi. An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales. Electronic Markets, 18(2):130-141, 2008. [doi]
@article{DavisK08,
title = {An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales},
author = {Alanah Davis and Deepak Khazanchi},
year = {2008},
doi = {10.1080/10196780802044776},
url = {http://dx.doi.org/10.1080/10196780802044776},
tags = {empirical, e-science},
researchr = {https://researchr.org/publication/DavisK08},
cites = {0},
citedby = {0},
journal = {Electronic Markets},
volume = {18},
number = {2},
pages = {130-141},
}